I designed, styled, and managed wholesale and resale distribution of an original line of print and digital patterns for knitting and crochet.
Make One Yarn Studio
Designed, launched, and operated a thriving retail and eCommerce yarn business, including national conferences, a line of hand-dyed fiber, original patterns, and workshops.
The Journey Together
Art direction and creative leadership for a major policy launch to support reconciliation with Indigenous peoples.
CIBC: Gift and Receive
Art director and project management for a major government policy launch.
Aeroplan Gold Card: Infographic
This infographic concept was designed to show the advantages of the American Express Aeroplan Gold card.
MyHuskyRewards: Emoji Email
Promotional email that used Pepsi's Emoji campaign for visual impact.
Aeroplan - Winter Bundle
This email campaign for Aeroplan featured over 230 email variations and was completed within 4 weeks to support a major launch.
Momentum.com Lead Generation
An illustrative approach to a corporate sales website.
American Express: Cloud 10
Cloud 10 provided information and services to American Express business travelers while visiting Toronto Pearson Airport.
American Express: Small Business Site
While at Momentum, I redesigned the American Express Small Business Site, helping small business owners select the right card for their needs.