In 2005, I started business plans for a retail yarn shop in Calgary. The yarn industry was just about to boom, and I noticed that the local market was under-served. There was a potential for a community-focused experience, to join great instruction, friendly conversation, and a wide variety of fiber arts supplies.
Leading up to the opening in 2006, I directed construction, designed the shop space, led purchasing decisions, hired and mentored a full roster of staff and instructors. Over the following 3 years, I extended the business online, running a full ecommerce site and several subscription yarn clubs. I also organized and hosted an annual retreat, drawing attendees from across North America and featuring some of the most prominent "knitterati".
Above all, I lived and breathed the "Make One" brand, carrying the values of community, comfort, and craft through our logos, website, and physical space.