I designed, styled, and managed wholesale and resale distribution of an original line of print and digital patterns for knitting and crochet.

Designed, launched, and operated a thriving retail and eCommerce yarn business, including national conferences, a line of hand-dyed fiber, original patterns, and workshops.

Art direction and creative leadership for a major policy launch to support reconciliation with Indigenous peoples.

Art director and project management for a major government policy launch.

This infographic concept was designed to show the advantages of the American Express Aeroplan Gold card.

Promotional email that used Pepsi's Emoji campaign for visual impact.

This email campaign for Aeroplan featured over 230 email variations and was completed within 4 weeks to support a major launch.

An illustrative approach to a corporate sales website.

Cloud 10 provided information and services to American Express business travelers while visiting Toronto Pearson Airport.

While at Momentum, I redesigned the American Express Small Business Site, helping small business owners select the right card for their needs.