The Journey Together

Art direction and creative leadership for a major policy launch to support reconciliation with Indigenous peoples.

As Digital Team Lead at the Ministry, I was tasked with working with my team and the policy leads to create a vivid, experiential approach to the launch of the Province's response to the Truth and Reconciliation Committee report. 
The project involved web and social content and features, and a multi-channel "Journey Together Tree" interactive sculpture. The sculpture traveled to key events, and invited people to share their hopes for Reconciliation. An online submission feature accompanied this, and received over 700 submissions.
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